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trends

According to the Newspaper Association of America, newspaper revenues dropped $2.6B or 28.3% in the first quarter of 2009.

• National ads: -25.9% to $1.1B.
• Retail ads: -23.7% to $3.3B.
• Help wanteds: -67.4% to $205.4M.
• Real estate: -45.6% to $336.9M.
• Cars: -43.4 percent to $332.8M.
• Other classifieds: -16.5% to $587.7M.

While online advertising continues to grow. A Booze, Allan, Hamilton study concluded:

• 90% of marketers plan to increase digital marketing spending by 2010.
• Interactive marketing will top $61 billion by 2012.
• Internet advertising should hit $42 billion by 2011.

Check out our News page for more related articles.

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solutions

iSS has created online local communities that allow clients to create online market solutions that:

• Can be tuned to a specific local communities.
• Targets qualified web traffic for higher customer conversions.
• Creates measureable results.

Utilization of Search Engine Optimization (SEO) and Social Networking

Businesses without a digital marketing strategy will be left behind.

online

properties

Current online properties:

• Southcarolina.me (12/2009 Launch)
• Newhampshire.me (1/2010 Launch)
• Rhodeisland.me (1/2010 Launch)
• Newmexico.me (3/2010 Launch)